3. Science and Culture territory
3. Science and Culture territory
12:15 – 12:45 pm
Coffee break
12:45 – 14:15 pm
Room 5
Expert session: "Titans of the national image: the role of business in shaping the image of Russia abroad”
Expert session: "Titans of the national image: the role of business in shaping the image of Russia abroad”
In the modern world, the image of a country abroad is formed not only at the political level, but also through specific initiatives and projects that carry values and economic priorities. The largest Russian companies and state corporations are active architects of this image, implementing large-scale projects in the fields of science, technology, education, culture and social development. These initiatives become a "soft power", contributing to the formation and promotion of a national brand, creating a positive context for international dialogue and business.
The participants will present specific cases of their international projects and discuss how educational programs, technological developments, cultural initiatives, and infrastructure projects create an environment of opportunity, demonstrating Russia as a technologically advanced and cooperative country; form a loyal environment to find partners for Russian business abroad; serve as a bridge to strengthen international relations, overcoming geopolitical challenges. Challenges; They strengthen international social ties, making Russian values and cultural code closer and clearer to foreign partners.
Special attention will be paid to discussing ideas and new initiatives that are designed to strengthen Russia's international positioning in the future through the prism of its technological, cultural and scientific potential.
What mechanisms and initiatives are the drivers of "soft power"? How can social, scientific, educational and cultural projects in other countries form a bridge for business and business promotion? Is it possible to assess the impact of "soft power" projects on the formation of loyalty to Russia abroad? How does it manifest itself? What determines the favorable conditions abroad for the expansion of Russian business?
The participants will present specific cases of their international projects and discuss how educational programs, technological developments, cultural initiatives, and infrastructure projects create an environment of opportunity, demonstrating Russia as a technologically advanced and cooperative country; form a loyal environment to find partners for Russian business abroad; serve as a bridge to strengthen international relations, overcoming geopolitical challenges. Challenges; They strengthen international social ties, making Russian values and cultural code closer and clearer to foreign partners.
Special attention will be paid to discussing ideas and new initiatives that are designed to strengthen Russia's international positioning in the future through the prism of its technological, cultural and scientific potential.
What mechanisms and initiatives are the drivers of "soft power"? How can social, scientific, educational and cultural projects in other countries form a bridge for business and business promotion? Is it possible to assess the impact of "soft power" projects on the formation of loyalty to Russia abroad? How does it manifest itself? What determines the favorable conditions abroad for the expansion of Russian business?
Moderator
- Anastasia Pavlenko
Deputy Executive Director – Director of Strategic Partnerships at Innopraktika
Спикеры*
- Anton KozlovHead of the Department of Foreign Projects and International Cooperation of JSC Russian Railways
- Andrey SerovDirector General, Mediapraktika;
First Vice President, Gazprombank - Pavel StepanovGeneral Director of Geoscan Moscow LLC
- Oksana TarasenkoCorporate Secretary with the rank of Vice President of PJSC NK Rosneft
- Vadim TitovHead of the Office of the President of the Russian Federation for Strategic Partnership and Cooperation
*Invited to attend
14:15 – 14:30 pm
Coffee break
14:30 – 16:00 pm
Room 8
Panel discussion: “Intellectual property as a driver for international collaboration and commercialization of R&D outcomes”
In the context of the global transformation of innovation markets and the need to cultivate a new innovation mindset, the ability to build effective international and cross-sector collaboration has become the paramount requirement for economic renewal. The rapid pace of knowledge acquisition and the development of innovative products have become key drivers of national economic competitiveness.
In accordance with the science and technology doctrine, the primary driver for boosting innovation should be a twofold increase in research and development expenditure, which is expected to be funded predominantly by the corporate sector. However, achieving a qualitative leap forward requires more than just financial investment.
The discussion will focus on the following questions: how can intellectual property serve as a catalyst for international technology partnerships? what systemic measures are needed to strengthen cooperation between science and business on a global scale? what tools can increase returns on R&D investments when entering new markets? and what role does intellectual property play in bridging boundaries and fostering dialogue among participants of the innovation ecosystem?.
Technological foresight: a luxury or a basic need for global competitiveness? How can foresight tools be made more accessible to business and science? Market expansion strategies: what are the most effective intellectual property management models for entering adjacent and international markets? Product-centric approach in R&D for global markets: how to ensure demand for research outcomes at the planning stage?
Panel discussion: “Intellectual property as a driver for international collaboration and commercialization of R&D outcomes”
In the context of the global transformation of innovation markets and the need to cultivate a new innovation mindset, the ability to build effective international and cross-sector collaboration has become the paramount requirement for economic renewal. The rapid pace of knowledge acquisition and the development of innovative products have become key drivers of national economic competitiveness.
In accordance with the science and technology doctrine, the primary driver for boosting innovation should be a twofold increase in research and development expenditure, which is expected to be funded predominantly by the corporate sector. However, achieving a qualitative leap forward requires more than just financial investment.
The discussion will focus on the following questions: how can intellectual property serve as a catalyst for international technology partnerships? what systemic measures are needed to strengthen cooperation between science and business on a global scale? what tools can increase returns on R&D investments when entering new markets? and what role does intellectual property play in bridging boundaries and fostering dialogue among participants of the innovation ecosystem?.
Technological foresight: a luxury or a basic need for global competitiveness? How can foresight tools be made more accessible to business and science? Market expansion strategies: what are the most effective intellectual property management models for entering adjacent and international markets? Product-centric approach in R&D for global markets: how to ensure demand for research outcomes at the planning stage?
Moderator
- Vyacheslav Kolotvin
Deputy Head of the Commercialisation Support Centre at Federal Institute of Industrial Property
Speakers*
- Ekaterina BezsmertnayaDean of the Faculty of Economics and Business, Financial University under the Government of the Russian Federation
- Artem VernigoraHead of the Project Office for New Materials and Technologies, private institution Science and Innovation
-
Oleg KarasevDeputy General Director, Directorate of Scientific and Technical Programs - Inna LubkovaDeputy Head of Innovation Development Department – Head of Division, Gazprom PJSC
- Oleg NikolaevHead, Center for Innovative Development - Branch of Russian Railways
- Julia PovolotskayaGeneral Director, Moscow Venture Fund, Deputy Director General, Moscow Innovation Cluster Foundation
-
Sergey TutovHead of Research and Development, Sibur
*Invited to attend
2:30 pm – 4:00 pm
Room 2
Panel discussion: “The Human capital of tomorrow: transmitting value systems to generation Alpha”
Innovations and high technologies, particularly in media communications, coupled with rapid shifts in the global political and economic landscape, are accelerating generational evolution. Generations are becoming progressively shorter and more distinct. Generation Alpha is succeeding Generation Z - a cohort that differs significantly from its predecessors and is preparing to actively engage in national life within the next five to seven years. The values embraced by this new generation will soon define the trajectory of Russia’s economic, scientific, and cultural development.
What are the core values and role models that shape Generation Alpha? How is their perception of content evolving amid the clear shift in attention from traditional media to online platforms? What characterizes Generation Alpha in terms of their future civic and professional identities? And what innovative, creative approaches can be used to engage this generation in media while promoting the values of self-development, education, ethics, and social responsibility?
Panel discussion: “The Human capital of tomorrow: transmitting value systems to generation Alpha”
Innovations and high technologies, particularly in media communications, coupled with rapid shifts in the global political and economic landscape, are accelerating generational evolution. Generations are becoming progressively shorter and more distinct. Generation Alpha is succeeding Generation Z - a cohort that differs significantly from its predecessors and is preparing to actively engage in national life within the next five to seven years. The values embraced by this new generation will soon define the trajectory of Russia’s economic, scientific, and cultural development.
What are the core values and role models that shape Generation Alpha? How is their perception of content evolving amid the clear shift in attention from traditional media to online platforms? What characterizes Generation Alpha in terms of their future civic and professional identities? And what innovative, creative approaches can be used to engage this generation in media while promoting the values of self-development, education, ethics, and social responsibility?
Moderator
- Andrey Serov
Director General, Mediapraktika;
First Vice President, Gazprombank
Спикеры*
- Alexey GoreslavskyGeneral Director, Internet Development Institute (IRI)
- Anna DunaevaCoordinator of the Razgon community
- Aleksey ZharichDeputy Head of the Office of the President of the Russian Federation for Public Projects
- Roman KarmanovChief Executive Officer, Presidential Fund for Cultural Initiatives
- Natalia LoktevaDirector of the ANO "Institute for the Support of Children's Blogging"
- Natalya PopovaFirst Deputy General Director, Innopraktika
*Invited to attend
© 2025 The 12th Congress “Innovative Practice: Science plus Business”
congress@scienceplusbusiness.ru